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Why sponsor / advertise on Christian Radio?

The Fundamental Differences between Christian Radio and Other Formats

Of course, all radio formats have their differences. And yet there are so many fundamental differences between Christian radio and all other stations, that the differences are worth noting.

Background vs. Foreground Media

Everyone knows that radio is mostly background media. This means that 80% of whatever you're doing while listening to the radio is not listening to the radio. You're doing something else, and you turn on the radio to give your ears something to do at the same time. Hence, radio is in the background, and any spots on these stations are going to be consigned to the background as well.

There are only three radio formats that tend to not be relegated to the background - talk, sports and Christian radio. That's because these are all fundamentally information media. Audiences of these stations generally have their attention riveted to the content of the station itself. Fortunately, spots on these stations enjoy the same foreground status as the format in which they are embedded. There is something that feels "safe" about advertising on a radio station where the listeners are really listening - not just hearing.

Information media

As we all know, radio is mostly about music. The exceptions to this, once again, are talk, sports and Christian radio. Now granted, only half of all Christian radio is talk. But even Christian music is different than secular music because of its message That is, it is message-oriented music.

But consider this - spots on Christian radio stations are more like the format that they are dropped into than spots on secular stations. After all, spots are information, not entertainment. Since radio is mostly entertainment, this means that radio spots generally impose an interruption to the reason that people tuned in (just like television). In other words, radio spots instantly change the format of any station that they are on. Unlike secular radio, Christian radio is as much information as it is entertainment, so, once again, spots are part of the flow. There is less of a "tune-out" factor with Christian radio spots, because they represent essentially the same "format" as the station on which they appear. Whether Christian stations are talking or playing music, their listeners are always in a state of high alert, and this is a phenomenon that secular stations cannot equal. Christian radio listeners are in a highly attentive state even when listening to the music, and segueing from the music to the commercials does not require the mental readjustment that so many music stations require of their listeners.

The Halo Effect

Simply put, Christian radio transfers its halo to everything it touches. It is a well-established fact that Christian radio listeners would rather purchase something if it is advertised on "their" station. In radio advertising, the word "loyalty" is greatly overused. The fact is that most stations cannot justify the claim that their audiences are loyal. And why should they be? Not in the 21st century. People are fickle when it comes to media. Christian radio is different, because when your decision to listen to a particular station has risen to the religious level, you are, without a doubt, now defined as a loyal listener. Moreover, this describes virtually every person listening to a Christian station. Christian radio listeners transfer their allegiance from the station to its sponsors, simply because of the advertiser's association with the station. This is a loyalty that local advertisers hear about from every radio rep in town, but which only Christian radio can actually deliver.

 

hits per hour on wcpr

 

According to Simmons Market Research, 72% of Christian radio listeners prefer to buy from a business that advertises on their radio station. And 62% say that they would “shop more at a known business if it advertised on Christian radio.” The interesting thing is that these statistics are not just a snapshot in time from a fluke survey. These same loyalty factors have held up well for the last two and a half decades.

The “halo effect” of this unique market has weathered a variety of economic conditions and global marketing shifts from the impact of cable TV to the arrival of Internet advertising. It appears that marketing to a Christian audience remains as simple as using a well conceived radio campaign on the right radio stations.

 

According to WCPR-DB in house Market Research, 37% of sponosrs come back of those 37% 22% have been a sponsor for more then a year!

Infact when talking with these sponsors they tell us sponsoring WCPR gives them  a bigger ROI then google adsence, Facebook an Twitter ads combined. This is in part to our LOYAL listeners who listen every day, Many never tune out an listen for weeks an monts on end, Unlike Pandora an other online radio stations WCPR does not interupt the listener experinace with "Are you still there?" Allowing business owners to play our station in their stores, offices etc. Mothers have us tuned in around the clock on the home pc filling the home with a positve message.

 

WCPR-DB Radio offers many advertising options to fit any budget. From on site banner ads to one line ads with links an now ON AIR commercials durring selected programs. If you have never advertised on radio now is the perfect time to get your feet wet with WCPR Christian radio.

 

Web banner ads on HOME PAGE

Banner Sizes 01

WCPR offers FREE web banner design or we can use a banner you already have. Price is per month billed in 3 month increments. 

INCLUDES FREE LIFETIME BANNER AD ON OUR "SPONSORS" PAGE! limited time only!

leaderboard  $ 49. per month. 

Med. Rectangle $75 per month.

Large rectangle $100 per month.

Half page $125. per month.

Use the drop down to make your selection. payment is for 3 months at a time.

Choose sponsorship level


Scroll down for ON AIR commerial offerings. But first have a look at the listener ship.


wcpr listeners

 

 

 

 

Sponsor a show! We have many great shows to choose from.

logo worshipwithandy

Show: Worship with Andy Chrisman A 2-HOUR WEEKLY PROGRAM (AC/INSPO, CHR)
 hosted by one of the founding members of 4-HIM Andy Chrisman.

Exclusive SPONSOR

Sponsoring this  program includes:

Title credits at beginning and end of show

 25, 30 second commercials during the week

Promotions for the show, with your name included

1 HUGE 500 x 500 banner ad on homepage with "live do follow" link to your site.

Standard Sponsor 

2 :30 second commercials during the program

2 :15 second spots durring the program

10  :30 second commercials durring the week.

1 web banner 300 x 300 on station site with live link to your site.

ONE TIME Payment  for 1 month - 3 months - 6 months or 1 year - With free set up (limited time only a $250+ value) 

set up includes Banner design, Copy wrighting an commerial Production 

Choose sponsorship level

 



logo rewind
2-HOUR WEEKLY PROGRAM (AC/INSPO, CHR) Christian Music Rewind is where the classics live on.

Take a trip to Christian music's past every week with the biggest hits from the era of rapid growth in CCM

Exclusive SPONSOR

Sponsoring this  program includes:

Title credits at beginning and end of show

 25, 30 second commercials during the week

Promotions for the show, with your name included

1 HUGE 500 x 500 banner ad on homepage with "live do follow" link to your site.

Standard Sponsor 

2 :30 second commercials during the program

2 :15 second spots durring the program

10  :30 second commercials durring the week.

1 web banner 300 x 300 on station site with live link to your site.

ONE TIME Payment  for 1 month - 3 months - 6 months or 1 year - With free set up (limited time only a $250+ value) 

set up includes Banner design, Copy wrighting an commerial Production 

Choose sponsorship level




Unshackled
Produced by Pacific Garden Mission In Chicago. Long time running radio dramma program.

You can advertise weekly or Daily on this program aired on WCPR.

WCPR forwards 60% of ad revenue for this program to Pacific Garden Mission. 

Due to the history of this show. An impact it has on bringing people to know Jesus Christ. We are determend to keep pricing LOW!

MAX 2 sponsors at any time per option weekly or daily! 

 

What you get 

Weekly - The new eppisode. 

1 min. commercial at open of show 

1 min. commercial at show end.

50 x :30 commercial thru out the week.

Web banner ad

Your logo/ link included on station social media promotion

for new eppisode 

 

If you choose Daily you get MON - FRI 

1 min show open  x 5 shows 

1 min show end   x 5 shows

25 x :30 commercial thru out the week.

Web banner ad

 

week day re-runs



NEW EPISODES - 1 SHOW A WEEK. 

Weekly show



Commercial Air time 

Use this option to buy airtime, This includes PRIME TIME or PEAK TIME 

Pay as you go style  time is sold in 30 secon blocks 

WCPR can produce if you need it or you can send us your :30 audio file 

 

Commercial airtime :30 second spots


Legal:
No adult sites, dating sites, gambling sites will be accepted! on WCPR RADIO 
WCPR Radio reserves the right to pull your ad should you change you website, or have things on your website that go against our Christian beliefs.
All ad sells are to be considered a "DONATION" to WCPR. An no refunds will be given for any reason including but not limited to 
I did not know that my site had links to adult content. 
I did not relize this was a christian station 
I thought i could advertise my dating site 
I did not see that on your site etc.
We accept no liability for any loss you may occur with advertising your product or service. NO advertising can guarantee results. Our job is to make certain that listeners hear your ad and or see your ad. We have no control how (or if) they will respond to what you are selling. We have excellent ratings and most clients do have success but nothing its guaranteed. Please take that in consideration BEFORE you order. All Sales are final no refunds will be given.