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What You Need To Know About Radio
Radio Reaches Over 90% of the Population
With over 230 million listeners every week, radio reaches over 90% of the U.S. population. However, that is not the most impressive thing about the radio. The really amazing aspect of radio is how it personally connects with consumers. With its lifestyle-specific programming and lovable on-air personalities, radio has the power to reach a highly targeted demographic.
Our advertising associates specialize in radio. We know how stations operate and how to get you the best radio advertising rates possible.
Sponsorship is a long-term partnership, which keeps a brand at the forefront of the listener’s minds.
On-air sponsorships generate brand awareness through frequent name check mentions, along with a brief positioning statement.
Sponsorship opportunities on radio range from bulletin sponsorships such as weather, traffic & travel and sport to show sponsorships such as weekday breakfast, drive-time and weekend programming. Another option is to sponsor a unique programming feature created specifically for the sponsor. The message works even harder if there is a natural synergy with the sponsorship property and the advertiser’s brand.
As sponsorships build awareness in a subtle way, 3 months is the minimum duration recommended for a sponsorship.